Content about director of home improvement

December 14, 2008
Snow blowers

As snow blower manufacturers are dreaming of a white Christmas—and a white January, and a...

September 21, 2008
Hammer Time

The hammer is the very symbol of home improvement retailing, and the entry point purchase...

August 10, 2008
Making less of a splash

Shower heads have been through some major changes in the past few decades, with a...

July 6, 2008
Faucet function vs. fashion

The faucet category is one of the more artistic areas of home improvement. Many of...

May 4, 2008
Spring into lawn & garden

The lion’s share of lawn and garden sales occur in the second quarter: 36 percent...

April 13, 2008
Hand in hand with tools

By their very nature, hand tools appeal to the young consumer. From hammers to handsaws,...

March 19, 2008
Outdoor power equipment category sees resurgence

Zero-turn radius riding mowers are gaining market share, while consumers are turning to alternatives to...

March 16, 2008
OPE surges

The backyard shed is getting a makeover. The marquee categories of spring season outdoor power...

March 2, 2008
Fresh paint statistics

Painting a room is one of the most accessible home improvement projects—in terms of cost...

February 10, 2008
Bright lights, big boxes

No surprise here: the warehouse home center channel dominates the interior and exterior lighting category,...

January 13, 2008
Minding the storage

Sometimes consumer research takes issue with the conventional wisdom. Consider the stereotype of the typical...

January 8, 2008
Minding the storage

Storage items for the garage, and the related category of tool storage, have shown much...

December 16, 2007
Greener than you think?

Sometimes consumer research takes issue with the conventional wisdom. Consider the stereotype of the typical...

October 21, 2007
Power Tools: Juiced for the holidays

The economics of home improvement gives power tools an advantage over other merchandise categories during...

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