Building material supplier WOLF created a new division to be called  Wolf Home Products and to be lead by Craig Danielson.

The new division focuses on sourcing and selling U.S.-made products for professional contractors and serious do-it-yourselfers. The division oversees several existing lines: Wolf Classic Cabinets, Wolf Deck & Porch, Wolf Trim & Moulding, and Wolf Bath Furniture & Vanity Tops.

As part of the launch, the new division also unveiled a new logo and new tagline, “Real Performance, Real Value.”