Content about The Paint Studio

May 1, 2014

Ace Hardware has rolled out what it's calling its biggest ad campaign ever to promote the co-op's new Paint Studio offering.

And if the ads look like a high-end cosmetic commercial, that's by design. The campaign, jointly developed by Ace and Valspar, is called "Helpful is Beautiful." [Watch the commercial here.]

The Paint Studio is launching nationally this month at more than 3,200 Ace stores, according to the co-op.

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