In an effort to promote its Clark+Kensington line of premium paint, Ace Hardware opened a one-day-only pop-up store earlier this week in downtown Chicago.

Signs outside the State Street store -- the site of a former Borders store -- read "Today only, free paint inside." According to the spokesman, the goal of the Clark+Kensington pop-up store was to unveil the brand in a public forum. 

Ace gave away 1,200 quarts of the designer white paint+primer in one.