You don’t win the hardware retailer of the year award in Worcester, Mass., for 15 straight years by being passive in the marketplace.
To meet the challenges of a tough economy, Barrows Hardware ramped up its merchandising efforts with aggressive endcap promotions that in turn have generated increased sales.
Brian Barrows, president, said that as part of its “Door Busters” promotion, Barrows places up to 30 endcaps in the store featuring name-brand products and selling the items at cost.