Content about Gordon Erickson

January 17, 2011

Behr Paint and Home Depot will attempt to reach further into the pro market with the launch of the Kilz Pro-X line made by MasterChem Industries. Both Behr and Kilz are part of Masco Corp. The announcement was made at the International Builders’ Show on Jan. 12.

Initially the Kilz Pro-X line will offer 1,300 colors. Designed as part of Behr’s “Direct to Pros” program, the company hopes to begin with a February rollout and finish in May or June of 2011, when all 2,000 Home Depots will have the program.

November 15, 2007

The Atlanta retailer has appointed four senior vps in merchandising, including a former executive at...

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