Content about Diehard

September 29, 2011

Sears Holdings has entered into a licensing agreement to distribute DieHard Gold auto batteries at Meijer Corp.'s 194 locations. Earlier this year, Meijer began selling DieHard brand portable power chargers and jump chargers.

The key to the expansion of the Sears brand is a license agreement with East Penn Manufacturing to distribute the products.

August 24, 2011

Scott Freidheim, president of the Craftsman, Kenmore and DieHard brands at Sears Holdings, has resigned, according to an Aug. 23 filing with the Securities and Exchange Commission (SEC). Freidheim, who took over the position seven months ago, is leaving on Sept. 2 “to pursue another opportunity,” the SEC filing said.

May 18, 2011

Columbus, Ohio-based Dorcy, a flashlight and battery manufacturer, is introducing DieHard branded alkaline batteries to the market. 

The DieHard brand on an alkaline battery was on display at the National Hardware Show in Las Vegas. 

"It's a natural," said Dorcy president and CEO Tom Beckett. "The DieHard brand has enormous goodwill, and this launch is a natural addition to our core business."

DieHard is a brand owned by Hoffman Estates, Ill.-based Sears Holdings. Dorcy is a longtime supplier of flashlights to Sears.

 

May 18, 2011

Columbus, Ohio-based Dorcy, a flashlight and battery manufacturer, is introducing DieHard branded alkaline batteries to the market. 

The DieHard brand on an alkaline battery was on display at the National Hardware Show in Las Vegas. 

"It's a natural," said Dorcy president and CEO Tom Beckett. "The DieHard brand has enormous goodwill, and this launch is a natural addition to our core business."

DieHard is a brand owned by Hoffman Estates, Ill.-based Sears Holdings. Dorcy is a longtime supplier of flashlights to Sears.

 

February 3, 2011

Sears Holdings appointed Scott Freidheim, a former Lehman Brothers executive, to the position of executive VP, president - Kenmore, Craftsman and DieHard.

The move was described by Sears as "part of the continuing transformation of the company." 

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."