Content about Brand

June 7, 2011

“Buy from the merchants who are your next-door neighbors. They are the folks who go to church with you, buy from other local firms and keep the money flowing within the community. Your local independent retailer is a longtime resident of the area who actively participates in and generously supports the community.”

That passage was written by a retail store owner, who worried about large competitors encroaching on his turf. The year wasn’t 2011, 2001 or even 1991. 

March 31, 2011

A survey conducted by Cone, a brand strategy and marketing firm, indicates that most consumers continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products more credit than they deserve. At the same time, most Americans are willing to punish a company if they think they were deliberately misled by “greenwashing” claims.

February 22, 2011

Advertising Age, citing an internal announcement, has reported that VP and chief marketing officer Frank Bifulco has been replaced by former VP advertising Trish Mueller. Bifulco was with the Atlanta retailer for almost three years.

Mueller joined Home Depot in 2009 after serving as senior VP marketing and advertising at Sports Authority and VP advertising at American Signature.

December 23, 2010

As the world's largest home improvement retailer intends to leverage its private label offerings across its businesses in the United States, Mexico and Canada, its top merchandising executive described the process for choosing a private a label brand.

September 23, 2010

According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when...

December 28, 2008

British Columbia-based Contech Inc. sold its ScatMat product line to Radio Systems Corporation of Knoxville,...

August 24, 2008

When Willie Hudson, owner of Mineral Wells Hardware & Rental in Mineral Wells, Texas, attended...

May 4, 2008

About 30,000 members of the home improvement retail community are expected to flock to Las...

April 13, 2008

This year’s International Home & Housewares Show featured a slew of new products aimed at...

April 2, 2008

Canada has seen an expansion in recent months from American retailers in the DIY, decor...

December 16, 2007

California-based Orchard Supply Hardware recently released its own 12-piece house line of power tools in...

November 18, 2007

The paint sundries category is big, accounting for $3.1 billion in U.S. sales in 2006,...

October 7, 2007

In mid-September, Do it Best released financials for the fiscal year ended June 30, reporting...

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