For about two years, the story at Stanley Black & Decker was never too far removed from the single word: “integration.” The merger of two tool giants was a natural topic for analysts, observers and customers.

During a product demonstration and media day in New York City this month, the story began to change back to another word: “innovation.” The company, as it unveiled dozens of new products at a New York City event this month, says it is beginning to gel across Stanley, Black & Decker, Bostitch, DeWalt and Porter Cable.