Chicago-based True Value Co. is in the early stages of the launch of its Discover credit card program, and expectations are high, according to the co-op.
Expanding a credit card program while promoting a “stabilized” loyalty card program were among the payment system priorities the Chicago-based co-op presented during its Fall Market in Utah.
The True Value Co. is asking members to sign up now for a credit card program it intends to launch in 2013.
Even though he’s appearing on a prime time, national television commercial, Beyond Hardware True Value owner Matt Shapiro hasn’t gone Hollywood.
“I have to admit, I did very little besides show up and read my lines,” he said.
In his first market presentation to True Value retailers, the co-op's new VP marketing and chief customer officer Blake Fohl laid out a plan for -- what else? -- improved marketing.
He also promised improvements to True Value Rewards (TVR).