A large number of small retailers in the U.S. believe that there is a “buy local” sentiment afoot in the United States, and it is helping their businesses, according to a survey by American Express. 

The survey, which polled small retail business owners with storefront locations, found that 55% believe that ‘buy local’ campaigns can help small businesses compete in challenging economic times. Another 57% said they are planning local campaigns in 2011.