(Jul. 28) Kohler, Wis.-based Kohler Co. and Lakewood, Colo.-based HomeSphere entered into an agreement to offer residential plumbing products to HomeSphere’s network of builders using HomeSphere’s technology-leveraged services.

More than 75 manufacturers are currently using HomeSphere’s BRI Program to manage rebates for home builders. In return, builders gain access to cost savings on Kohler’s line of residential plumbing products for the kitchen and bath, including faucets, fixtures, sinks, showers and toilets.

“The BRI program provides a powerful tool to further extend our reach into the new residential builder market,” said Walter Schwartz, director of Kohler Builder Sales. “The BRI/HomeSphere platform helps builders leverage their purchases while creating additional demand that is beneficial to us as a manufacturer.”

BRI is a Web-based application serving the residential construction industry. Manufacturers use it to open sales channels with home builders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and cost savings.