Today's economic conditions have completely redirected trends in the lawn and garden industry, and have created emerging markets that did not exist before and brand new opportunities to go with them. Many of today's opportunities we have in the lawn and garden industry were actually created by the downturn.
Though business models that have worked for the past 25 years are now obsolete and don't work in today's economy, new opportunities have created new business models that DO WORK and create exciting times if you pay attention.
Many retailers that have sold lawn and garden products as an accessory category in the past are looking to the lawn and garden category as a "safe haven" from the downward spiral of other categories such as home improvement and hardware. Sales of lawn and garden products are now representing as much as 27% of some retailers' selling space and generating comparable profits.
By using facts and not fear to manage your lawn and garden business, you're better armed and can thrive in any economic climate.
Today's hot trends in the lawn and garden industry that are showing substantial increases in consumer sales and support are:
The faltering economy makes growing vegetables and herbs attractive to every pocketbook-conscious and green-thumbed consumer -- which includes most of us. Veggie seed sales are up double digits at the nation's biggest seed sellers this year, with some seed producers reporting their sales were up about 46%, and others could double their sales if they could find product.
• Staycations became a buzz word last year when gasoline prices soared to more than $4 a gallon, and instead of receding with gas prices, staycations have mushroomed to a much stronger trend this year. Staycation simply means an individual or family stays at home and relaxes at home or takes day trips from their home to area attractions. Common activities of staycations include use of the backyard pool, hosting barbeque events in the yard and buying products to make Staycations more enjoyable.
The market for green products was estimated at $209 billion in 2008 and is actually still growing in 2009. According to the findings in "Sustainability: CPG (consumer packaged goods) Marketing in a Green World."
More middle-of-the-road consumer