J.D. Power and Associates has released the results of its second annual interior paint satisfaction study, showing that Home Depot’s Behr paint was the brand most preferred by consumers.
Behr ranked highest in customer satisfaction with interior paint, with an index score of 779 on a 1,000-point scale. Behr performed particularly well in price and design guides and instructions factors, according to the survey.
Porter Paints follows Behr in the rankings with a score of 772. Benjamin Moore Paints and Dunn-Edwards Paints follow Porter Paints in a tie with a ranking of 771 each. Benjamin Moore Paints performed particularly well in three of six factors: appearance and application features, application performance and durability performance.
“Behr stands out in a highly competitive market,” said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates. “When parity is achieved on the impo