New York Product innovations from the private-label Sears Holdings brand Craftsman took center stage at an event in New York City Thursday. The event was described as an 80th anniversary celebration for the Craftsman brand and focused on the categories of lawn and garden, garage and workshop.
Among the highlights:
Craftsman took to a famous New York stage -- NBC’s Studio 8H, home of the television show “Saturday Night Live” -- to unveil the new product trends. Eric Stromer, host of HGTV’s “Over Your Head” led a discussion of the product innovations.
In September of last year, the Craftsman brand entered Kmart store