Monterey, Calif. Green building topics dominated the agenda of the Lumber Association of California and Nevada (LACN) annual meeting this year, but that didn’t stop protestors from gathering outside the hotel on Nov. 2 to picket Sierra Pacific Industries, an LACN member who attended the event. A crowd of 30 individuals, organized by ForestEthics, chanted and held signs urging the Redding, Calif., lumber producer to stop its clear-cutting logging practices. In response, a spokesman for Sierra Pacific Industries said the company operates under sustainable forestry practices. "The state approves all of our timber harvesting," the spokesman said.
Inside the hotel, Mark LaLiberte of Building Knowledge, kicked off the conference by urging dealers to stay ahead of the green building curve by familiarizing themselves with the green industry’s offerings. “People don’t want to buy anything from someone who knows less than they do,” he observed.