Orlando – At the Orgill Spring Dealer Market here, the show floor dedicated a sizeable area to the art and science of impulse sales.
Merchandise displays and educational materials elevated the status of a family of items ranging from Krud Kutter to As Seen on TV Pancake Makers.
Orgill pointed retailers to a number of statistics, for instance:
• 88% of all impulse purchases are made because an item is on sale or the shopper thinks she is getting a good price;
• 90% of people make occasional impulse purchases; and
• Shoppers make an average of three impulse purchases during 40% of all store visits.
Orgill also emphasized that the checkout is where most impulse sales occur and where most foot traffic occurs. Utilizing service counter displays can increase unit sales by 81%, according to the distributor.