Wal-Mart Stores has announced it will sell its own house-branded “Great Value” CFL (compact fluorescent) light bulbs in more than 3,000 stores.
"The introduction of our Great Value bulbs make CFLs a more accessible option for our shoppers as we strive to sell 100 million CFLs by the end of 2007," said Wal-Mart general merchandise manager Andy Barron in a statement from the company.
Wal-Mart said four of its "Great Value" CFL bulbs will sell for the cost of three regularly priced, brand name CFL bulbs.
The company has focused heavily on the sale of CFL bulbs. At the company's June annual meeting of shareholders, executives discussed the company's environmental initiatives, including plans to promote energy-efficient CFL bulbs and reduce packaging on store shelves.