Masterchem Industries, maker of Kilz brand products, re-launched its Kilz PRO-X 100 Series interior paint line.
The new line features an advanced formula and promises painters, contractors, property managers and remodelers strong hide and touchup capabilities at an affordable price point -- between $62.50 and $87.50 for a 5-gallon bucket (depending on sheen).
Its makers say it allows for projects to be completed faster, with potentially fewer coats, while still delivering a consistent and durable finish.
“At the KILZ PRO-X paint price point, we’re delivering a product that is budget-friendly with great hide and application properties,” said Mike Walsh, VP marketing and new product development for Masterchem Industries.
With one 5-gallon can covering up to 2,000 sq. ft., the paint is ideal for large, time-sensitive