Oak Brook, Ill.-based Ace Hardware has retooled the packaging for its builders hardware department.
According to Cynthia Brasic, Ace brand manager, the new color-coded labels help make the selection process easier for the consumer. It’s the first packaging makeover in the co-op’s builders hardware aisle in about 20 years, she said.
“It’s more user friendly,” Brasic told HCN. “We actually color-coded the packaging so that we make it more shopper friendly. All the bullet points have been updated so that it’s not industry information – its information that will help the consumer make a decision.”
The new packaging has a sustainability angle, too. A trap-blister package replaces a clam-shell package. Brasic says the new packaging will introduce savings of about 8.4 million water bottles per year.
The repackaging is a significant step for Ace’s private label portfolio. Ace has dubbed the program: “Hardware: Unlock the Poten