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<![endif]--> <!--StartFragment-->The paint/stain segment of the home improvement market may have slowed since 2009, as findings from a “Money Pit” survey of more than 9,000 callers suggested it did; and yet, despite this economic weakness, homeowners were still actively pursuing ways to update their home decor during that time.
These results merely validate what industry leaders Rob Horton, director of marketing for PPG’s North American Architectural Coatings business, and Erika Woelfel, director of Color Trends at Behr, have been saying — that painting, as the most basic home improvement project, doesn’t have to be costly.
“There are few home improvements that deliver a big result less expensively than a couple of gallons of paint,” Horton said, who noted that “we have seen a slight shift from pro to DIY projects” during the economic downturn. “Paint is still the most economical way to create a significant impact in a room.”
Woelfel’s take: “Paint is the easiest and most cost-effective way to update a room. It is also the ‘key ingredient’ for pulling all of the colors,