Acme United Corp. and Scotts Miracle-Gro have formed a licensing partnership to create two new lines of innovative lawn and garden tools, which will enter the home and garden market this May: Scotts AirShoc, aimed at lawn care professionals and serious DIYers; and the Miracle-Gro EnviroLine, developed for home gardeners.
The two product lines will be officially unveiled at the National Hardware Show in Las Vegas, May 7-9, and thereafter made available through multiple retail channels, including specialty and national chains.
The collaboration marks the first time Scotts Miracle-Gro will introduce lawn and garden cutting tools to its repertoire of successful lawn and garden-care products: a full range of tools, including pruners, loppers, hedge shears, snips, floral knives and more.
Through this licensing partnership, Acme, the owner of the Clauss brand of floral cutting tools, will market and sell lawn and garden tools branded Scotts and Miracle-Gro, and powered by Clauss technology.
Rick Constantine, VP marketing with Acme United, said all product design on the new line has been in close collaboration with Scotts Miracle-Gro’s professional staff. Constantine said, "This partnership leverages both of our strengths, combining Scotts Miracle-Gro’s knowledge and presence in lawn and garden with our expertise in cutting tool designs, bonding technologies and manufacturing.”
The tools feature titanium-bonded stainless steel, making them both corrosion-resistant and up to five times harder than untreated stainless steel. Integrated Microban antimicrobial technology helps prevent the growth of bacteria and fungus on both the handles and cutting blades. The Miracle-Gro products and packaging are built from recycled materials.
The AirShoc line also features break-through “Tool-Less Blade Change” technology, allowing the user to change from a bypass blade to an anvil blade to a snip in seconds. This technology provides multiple cutting options while simplifying sharpening and cleaning.
Constantine said that the AirShoc designs have already earned a Good Design Award for Innovation and an IDEA Award from the Industrial Designers Society of America