New Orleans -- With the ink still wet on the Valspar-Ace Hardware deal, Ace retailers got their first look at Ace's vision for its Valspar paint departments. The vision includes a pair of endcaps and 8-ft. color displays featuring Clark & Kensington on one side and Valspar on the other. In between the rests a counter, mixing equipment and an overhead "Color comes home" message.
Valspar and Ace employees were busy answering questions, showing colors and generally promoting the new program, which is expected to deploy in October. They also spread the word of Clark & Kensington's No. 1 ranking in the recent Consumer Reports article on interior paint.
The deployment will precede a marketing effort -- a paint grand opening -- that Ace VP paint John Surane, described as "our biggest national event ever." Surane also raised the goal for Ace paint -- to reach 10% market share in 10 years, double its current share.