PPG Pittsburgh Paint has kicked off a promotion to coincide with the launch of its new website that gives visitors the opportunity to name 150 new colors. In addition, its “The Voice of Color” (voiceofcolor.com) program features a new, integrated, comprehensive color design system.
The “I named a paint color” contest, which begins July 9, affords site visitors the opportunity to name the new colors in the PPG Pittsburgh Paints line. Featured on voiceofcolor.com as well as The Voice of Color program pages on Facebook, Twitter and Pinterest, visitors will have a chance to submit a new name for five color swatches per day for 30 days. New color names will be selected from the entries based on originality and inspiration, with winning entries posted on the new website and later used on the new color palette.
The Voice of Color program -- the color platform for PPG Pittsburgh Paints products, is based on the premise that every color has an emotional, meaningful association. The "I named a paint color" promotion encourages visitors to post photos of objects, places, people and more that inspired their paint color names.
"Color names can come from the most unusual sources," said Dee Schlotter, brand manager, The Voice of Color program of the PPG Pittsburgh Paints brand. "For example, our most popular interior color -- PPG Pony Tail -- was inspired by the color of a PPG employee's daughter's pony tail as well as her love for horses."
The new website for The Voice of Color program provides visitors with an integrated approach to explore the world of color through a set of digital tools. In addition to the online paint visualizer, these include the program's yearly color trend forecasts, exclusive color families and collections, designer-inspired room galleries, tips for the best use of color, and the Color Sense Game tool -- an enhanced online system for assessing personality and emotions to create a personalized color palette.