Speaking at The Home Depot’s 2012 Investor and Analyst Conference in Atlanta, Home Depot executive VP merchandising Craig Menear revved up the power tool rhetoric.
Menear said the company intends to defend its position as power tool market share leader.
He also described power tools as a category with a relatively high vulnerability to online competitors. One of the best defenses is a large fleet.
“Our 2,200 stores are convenient for our pro customers when they have a tool go down on the job,” Menear said. “We are now executing a strategy to compete across all channels of the business.”
The company is also playing offense in the category, developing and maintaining strategic relationships with suppliers that bring new products to Home Depot as exclusives, he said. Also, the company is building its capabilities in the area of product repair.