A Do it Best member with two stores in New Mexico has launched a wholesale division, remodeled its stores, and rebranded them under a single name: Builders Do it Center. Justin Ellis, corporate sales manager for Roswell Lumber Do it Center and Artesia Do it Center, told Home Channel News that the impetus for the change was future growth for the company, which would like to expand its geographical footprint.
“We’re looking to grow, and one of the things that’s stopped us from making a couple of acquisitions in the past was the branding issue,” he explained. But on April 2, both home centers reopened as Builders Do it Center, with kitchen, bath, flooring and millwork showrooms. The stores, which cater to builders, specialty contractors, remodelers, roofers, commercial and industrial customers, and project-oriented DIYers, have recently been remodeled and remerchandised.
“We’ve also re-entered the lighting business after [an absence of] seven or eight ye