The City of Meadows Place, Texas, will receive special paint privileges from Behr Process Corp. through an unusual partnership and promotion.
Under the deal, Behr's products and colors will become the official paint standard for building exteriors in the one-square-mile city.
Through this partnership, Behr will be supporting the city's initiative to use Behr paint throughout its community by supplying exterior paint for 10 residential homes, paint and labor for three of those homes, and expert counsel on local contractors, among other painting resources.
"Behr is proud to partner with City of Meadows Place," said Joe Richardson, senior VP professional products and services for Behr, a division of Masco Corp. "We're honored that an exemplary city such as City of Meadows Place has selected our quality painting products as the official paint standard for its building exteriors. We are happy that we can help