Since relaunching its new-and-improved Glidden line last summer, AkzoNobel Paint’s Glidden brand has made some bold strokes. It mailed more more than 100,000 quarts of paint to DIYers around the country, for instance. And it won a contract to supply Martha Stewart paint at Home Depot.
Glidden’s latest win is one of the biggest prizes in paint: a Walmart deal to supply 3,500 U.S. stores. Glidden will become the primary supplier to these stores beginning next year. Glidden’s gain is Dutch Boy’s loss. The Sherwin-Williams brand is being replaced, and so is Sherwin-Williams’ involvement in ColorPlace, Walmart’s house brand, which will be turned over to AkzoNobel’s U.S. arm.
AkzoNobel, the world’s largest coating company, said the deal will significantly boost its market share in the United States, as well as enhance its Glidden paint brand.
“Walmart’s reseach shows that quality and brand name are key drivers for paint customers,” said Eric Stasiowski, director of corporate communications for AkzoNobel U.S.