Fix & Feed Hardware: Old-fashioned values, modern growth

of

Fix & Feed Sulphur Springs Hardware operates in East Texas about 90 miles east of Dallas. The store moved from a smaller location down the street in 2010.

Fix & Feed owner Bobby Hill opened his first hardware store in nearby Commerce, Texas. The three-store company also operates in Bonham, Texas. 

One of the store's longtime employees is Milburn Hettich. Everyone calls him by his nickname: "Catfish."

Creative merchandising includes this plunger display. "We just needed a better way than stacking them on the shelves," said Sulphur Springs store manager Bradley Hauerwas.

Owner Bobby Hill, right, and manager Bradley Hauerwas in the parking lot. 

Fix & Feed stands out in a market crowded with competitors. In the city of about 15,000, the county seat of Hopkins County, it competes with Tractor Supply, Lowe's and Atwoods. Right next door is a Fastenal store. 

Fix and Feed also sells homemade fudge: peanut butter, chocolate pecan and a house special chocolate-covered cherry are among the varieties. 

The Handy Hardware Wholesale logo is visible on the store's banner, and also on the shelves. Fix & Feed has been a Handy member since the beginning in 1996.