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Walmart offers free shipping for online holiday purchases

Walmart is offering its online shoppers free shipping -- with no minimum purchase -- for more than 60,000 items starting this week and ending Dec. 20, according to an article in the New York Times.

“It’s the most competitive offer out there, and we’re pretty excited about it,” Steve Nave, senior VP and general manager of Walmart.com, told the newspaper. Many of the SKUs chosen for free shipping are electronics and toys, and Nave said an important consideration was whether the item might become a gift.

“We looked at the areas we felt were going to be popular in gift-giving this holiday, and went from there,” he said.

Walmart said it will not raise prices to offset shipping and will not press shippers, like UPS and FedEx, to absorb the costs.

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