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Walmart first, Sears fourth in holiday Web traffic

Hoffman Estates, Ill.-based Sears.com accounted for 6.21% of multichannel Web traffic for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.

The data showed Sears.com received 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic. Walmart topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.

Sears subsidiary Kmart.com ranked sixth on the list, grabbing 4.71% of Web traffic with 16 million hits.

For the week ended Dec. 18, the top four spots remained the same, with Kmart.com dropping to the ninth slot.

The Experian Hitwise data specifically excluded amazon.com.


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