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Trex CEO reflects on Middle East milestone

Ronald Kaplan

Trex CEO and president Ronald Kaplan gave a few words on the company's recent entry into a new development project in Dubai -- what will eventually be the Emirate's longest boardwalk.

"We are honored to have been chosen to be part of such a significant and beneficial endeavor," said Kaplan. "This project marks a major milestone for Trex as the Corniche represents one of the largest uses of Trex decking in a single public installation. Selection of our Transcend product is a testament to the proven quality and durability of Trex offerings.

The project, dubbed the Jumeirah Corniche Development Project, was envisioned by VP and ruler of Dubai Sheikh Mohammed bin Rashid. It will be constructed along 14 km of beachfront, spanning six residential communities between Dubai Marine Beach Resort and Spa to Burj Al Arab Hotel. It will also include a recreational area with room for exercise and sporting activities, such as a jogging track, retail kiosks and rest areas.

"We look forward to bringing the Sheikh's innovative vision to life and sharing the Trex experience with the residents and visitors of the UAE through this meaningful development," added Kaplan.


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