Keith Hamden has joined NuWave LLC, previously known as Hearthware Inc., as senior VP of sales. He reports to Gene H. Kim, VP and Jay S. Moon, president.
Hamden's responsibilities will include management of the sales force, product development, packaging and promotion for the company’s growing line of innovative products at retail, including the NuWave Precision Induction Cooktop 2 (PIC2) and the NuWave Pro Infrared Oven.
Hamden has more than 25 years of experience in marketing and new product development in consumer products. Before joining NuWave, he was the president of Venta Airwasher, Inc., a German-based manufacturer of portable home humidifiers, and was previously the senior VP of sales for Sensio, Inc. and Salton, Inc.
Regarding the name change, Hamden said: "Building the NuWave brand is central to our success, both now and in the future. Our new company name reflects and reinforces this."