The NPD Group, a Port Washington, N.Y.-based market research company, has appointed Kevin Gilbert as director of its home improvement unit. Gilbert will report to Perry James, president of home and office supplies.
Prior to joining NPD, Gilbert was VP client solutions at SymphonyIRI, where he managed the Diageo and Kraft accounts. In addition to his role at SymphonyIRI, Gilbert spent many years in the packaged goods industry in category management, sales development and trade planning roles, working with such companies as Kellogg, Bayer and Pinnacle Foods.
Gilbert has worked with many food, drug and mass retailers throughout the country, and most recently acted as a strategy consultant for the retail industry. In his new role, Gilbert’s key focus will be to develop and launch a new point-of-sale (POS) service for the home improvement business.
“Kevin’s strong syndicated marketing research and point-of-sale background will certainly make our focus on a new home improvement POS service a reality,” James said.