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This mobile app is for the mom-and-pops

From small business movement Independent We Stand, a new app helps consumers easily locate locally owned businesses across the country in lieu of their big-box competitors.

"This is a tool for travelers and locals alike, giving people the opportunity to find the locals' favorites or discovering a business they didn't know existed," said Bill Brunelle, executive director of Independent We Stand. "Using the app is as simple as writing 'pizza' or 'paints' and having all of those types of independent businesses in your location come up."

The app uses a search engine composed of millions of small businesses, allowing users to easily search using a zip code, location or search term. It also features business pages including Yelp! reviews, photos and website links.

"Big box stores have big budgets for marketing and app development," said Nick Jiannas, VP sales and marketing for STIHL Inc., founding sponsor of Independent We Stand. "But there is growing demand on the part of consumers to buy from local retailers, like our STIHL dealers, and thanks to Independent We Stand small businesses now have a search application of their own to drive traffic right to their doors."

The app is available for both iPhone and Android. Check out the cute (albeit cheesy) "Find Love in All The Local Places" promo trailer here.


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