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May market emphasizes performance

At the Do it Best May Market in Indianapolis, a Sneak Peek event generates $7.8 million in member sales.
Members line up for Sneak Peak sales.

Indianapolis -- A number of innovations, events and product deals helped draw thousands of member-owners to the 2013 Do it Best May Market. 

“From the strong member response at the Sneak Peek, to the solid attendance at our many seminars and training events and continuing out to the bustle on the market floor, we’ve seen a lot of enthusiasm among our members this weekend,” said Do it Best Corp. President and CEO Bob Taylor.

One of the points of emphasis on opening day of the May 18-20 market here at the Indiana Convention Center was the concept of performance. At the annual kickoff breakfast, Barry Wishner, president and CEO of ProFormance. In his message to Do it Best members, he showed how to jump start ideas and accelerate growth by questioning everything.

Before the official Saturday start of the market, attendees were able to take advantage of savings -- some as high as 52% -- at the annual Friday Night Sneak Peek event, during which select market vendors offered pricing exclusively to Do it Best members on a range of products. Member purchases reached $7.8 million during the 90-minutes event.

The Fort Wayne, Ind.-based co-op promotes the savings associated with the Sneak Peek event as a an opportunity to more than offset the cost of attending the event.

Some of the tech advancements highlighted at the market include the latest enhancements to the mydoitbest.com member website along with a new mobile app for the iPad that brings together all the product and ordering information necessary to make buying decisions on the sales floor.

 


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