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Lowe’s launched Lowes.com en Español, a Spanish language option that enhances Lowe’s ability to meet the needs and expectations of Hispanic consumers.
“Our No. 1 priority at Lowe’s is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services,” said Gihad Jawhar, VP of Lowes.com. “Providing a Spanish language option on Lowes.com is a natural next step as our website develops to provide improved customer service.”
In addition to shop-and-compare functionality, Lowes.com en Español provides how-to articles for projects around the home. Translated how-to video content will follow, with availability in September. Content covers such topics as regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck.
LowesCreativeIdeas.com also launched in Spanish. Customers can access the Spanish language content by visiting LowesCreativeIdeas.com/espanol. Lowe’s Creative Ideas offers inspiration to first-time homeowners and savvy DIYers alike. Ideas Creativas de Lowe’s will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.