Mooresville, N.C.-based has Lowe’s created two new positions for high-ranking executives. The promotions for Greg Bridgeford and Rick Damron are described by the company as an effort to support the retailer’s customer experience goals.
The promotions will take effect May 5.
With more than 30 years of experience in home improvement, Bridgeford, 57, will become chief customer officer, responsible for creating experiences that will best serve customers and differentiate Lowe's from its competitors.
The CCO's functional areas will include customer experience design, merchandising, marketing and communications, digital interfaces, and pricing and promotion.
Bridgeford joined the company in 1982 and has served in a variety of increasingly responsible roles, including senior VP merchandising and senior VP marketing.
Damron, 49, will take the position of chief operating officer, responsible for delivering the customer experience. Functions reporting to the COO include stores operations, sales and service fulfillment, product fulfillment, real estate and facilities, and loss prevention and safety. Damron joined Lowe's in 1981 and has worked in every aspect of the company's store operations, and has also served as senior VP logistics. He has served as executive VP store operations since 2011, with responsibility for all of Lowe's stores, as well as the company's specialty sales businesses.
Both positions will report to CEO Robert Niblock.
"As we continue to transform Lowe's to a leaner, more nimble, multichannel company, we took a hard look at our organizational structure and opted to make changes to support our efforts to deliver outstanding customer experiences," Niblock said. "Lowe's is fortunate to have a deep and talented bench of executives like Greg and Rick, with experience across home improvement disciplines. I am confident these leaders can deliver on our goals to serve customers whenever and however they choose to engage with Lowe's."