Lenox is kicking off a year-long celebration of its 125th annivesary with the tableware business.
Part of its 2014 agenda includes a new branding campaign based on the internet-friendly theme "Lenox, Where Entertaining is @." The Lenox website will provide more information to users looking for tips on how to entertain at home, including exclusive recipes, expert tips and product suggestions.
Lenox will also spotlight its best-selling patterns for the anniversary year, which include Opal Innocence, Butterfly Meadow, Vintage Jewel and Tuscany Classics.
Lenox's century-plus career in the industry has made it a household name in fine china, crystal stemware and dinnerware for entertaining, bridal and gifting, all made in the USA. According to the company, it's the only manufacturer of fine bone china in the United States.