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Laticrete acquires HP Spartacote

Bethany, Connecticut-based Laticrete International has acquired HP Spartacote, a Colorado-based supplier of resinous floor coatings.

The move is aimed at expanding Laticrete's position in the decorative flooring and coatings market -- though the company is a manufacturer of building industry products at large.

Laticrete also recently acquired L&M Construction Chemicals and DuPont Surface Care Business.

"This combination strengthens the Laticrete and HP Spartacote brands alike," said David Rothberg, chairman and CEO of Laticrete. "Through this acquisition, the HP Spartacote brand portfolio will gain access to Laticrete manufacturing capabilities, sales representation, and marketing and support services. Laticrete customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market."

The deal was completed in July, with the business expected to be fully integrated within the next 12 months.


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