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KB Home and Martha Stewart to build active adult community

KB Home and Martha Stewart Living Omnimedia have announced their new project: an active adult community in La Quinta, Calif., projected to open in fall 2009. These new homes will represent KB Home's first community built for adults 55 and over.

"Our business is based on understanding the preferences of home buyers in the market segments we serve, and the active adult market is no exception," said Steve Ruffner, president of KB Home's Southern California division. "Our collaboration with Martha Stewart brings something new and exciting to this market."

The community will feature one-story ranch style homes, with a variety of floor plans, ranging in size from 1,300 square feet to 1,800 square feet. The homes will offer two to three bedrooms, two to three baths and two-car garages. The community will be gated with a clubhouse.

All of the homes will be Energy Star-qualified and engineered to heat and cool efficiently and use fewer energy resources. They will also include low-E windows and Energy Star-qualified appliances.


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