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Impulse season has sprung

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Sweetwater Farm & Garden, a Farm Mart store in Robbinsville, N.C., is giving spring sales a little push with nostalgic centerpieces and can't-miss endcaps.

"A 1953 John Deere tractor has been a centerpiece of the store for a number of years," John Lovin said. "By incorporating the tractor with the seasonal items we want to promote, we are able to offer nostalgia and hopefully encourage impulse purchases."

He added: "Special displays help us create a customer-friendly atmosphere."

Lovin said he creates seasonal displays year-round that push the right buttons. In the winter, the store has featured a special display of snow shovels and sleds. Another endcap promoted products for chickens, such as waterers, feeders and poultry supplies.


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