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HIRI event unleashes tools to measure ROI

The Home Improvement Research Institute’s 2014 Spring Conference will include a presentation from wrayward’s strategic planning chief.
Kent Panther

The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations.

Among them will be a presentation from Wray Ward's senior VP strategic planning Kent Panther, on “Improving Marketing Measurement, ROI and Effectiveness: The Latest Tools.”

According to the agenda, “As the pressure to evaluate marketing efforts has increased, the good news is that new measurement tools are more powerful and easier to use than ever.”

The HIRI Conference will be held at the DoubleTree by Hilton Orlando Airport. Online registration is available until April 1.


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