- Matt Hocutt named national sales manager at Iron Doors Unlimited
- LP loses momentum in Q2
- New Tractor Supply in Sealy, Texas
- NN hires exec for Plastic and Rubber Components Group
- Tractor Supply overcomes early Q2 headwinds
- Cedar Siding sells prefinished LP product
- House-Hasson likes what it sees at market
Perennial Wood was once touted as a “modified” lumber product and next-generation decking material.
After a two-year run, it is being discontinued.
Kingsport, Tenn.-based Eastman Chemical Co. has decided to discontinue the Perennial Wood product line and business operations, the company announced today.
“A lot of talented Eastman employees and external partners worked very hard on this project, and this outcome is not a reflection of their dedication or hard work,” said Tim Dell, VP innovation, marketing, sales and pricing at Eastman. “Additionally, this decision was not made based on product performance, but rather on the challenging economics of the product market.”
Perennial Wood was introduced to the building and construction trade back at the 2012 International Builders’ Show. It was described as real wood with a modified cell structure that made it more stable and durable than “unmodified” wood.
With no signs of an imminent discontinuation, the Eastman Chemical published the winners of the Perrenial Wood Pro Challenge Deck of the Year in November.
Eastman said it will honor the 25-year limited residential warranty for product sold at retail under the Perennial Wood brand name. It also said the company remains “committed to ongoing professional relationships with its customers and will provide continued support during this transitional time.”
The company added that the building and construction market remains a priority and this decision does not impact other Eastman products.