DWR launches six new ‘green’ lines

San Francisco-based specialty retailer Design Within Reach (DWR) will launch six new “environmentally-conscious” product lines, introduced through the company’s catalog this month.

The “What is Green?” catalog includes various home decor products that “address different aspects of sustainability.”

The lines include the organic bedding “Be Well Collection,” which includes mattresses made with natural latex, hand-tufted rugs and handcrafted wood furniture. Further new lines include an “Adonde” stoneware line of housewares; a “Rainwater Hog” line of garden products, which preserve rainwater for watering plants; and a line of flower pots and related products made from recycled tires.

"We are pleased to introduce an assortment of well-designed, environmentally conscious products," said Ray Brunner, DWR CEO, in a statement. “What these objects share with the entire DWR assortment is the fact that they last. Whether we're speaking to a chair or a serving utensil, an object that lasts won't have to be replaced, and that, in my opinion, is the best definition of green.”

DWR sells products to consumers and contractors through 68 retail studios in the United States and Canada.

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