This week, Pittsburgh-based Busy Beaver’s Black Friday Wow! ad hit our inboxes early. It may not be fancy, but the red and yellow Wow! ads have become a fixture of the 15-store chain. The ad also uses a generous helping of buzzwords, like “Dynamite Deal,” “Special Buy!” “Great Deals!” and “While supplies last.” One other thing: The deals actually start on Wednesday and will last until Tuesday of next week.
• 12-gallon, 4.5hp Shop-Vac for $39.99; • Palmetto Oak Laminate flooring for $0.69 per sq. ft.; and • 10-in. sliding compound miter saw for $99.
The Skinny: Gift cards
Everybody has them, but Black Friday is the beginning of a huge amount of gift card sales, and Busy Beaver wants to make sure they get their share. The ad showcases its gift cards as a great way to give “the gift of home improvement.” Busy Beaver customers can purchase them in any amount.