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Bradley Farnsworth to speak at ProDealer Industry Summit

Bradley Farnsworth will call on his experience with The Farnsworth Group at the Pro Dealer Summit.

Bradley T. Farnsworth, president of The Farnsworth Group, will be among five speakers scheduled to appear at this year's ProDealer Industry Summit in Nashville, Tenn.

Farnsworth created the research-based consulting firm to serve the home improvement, residential building and commercial construction industries. He has ammassed a wealth of experience in category management, store positioning, market segmentation analysis and hybrid market concept development.

Prior to launching The Farnsworth Group, he was VP marketing and director of research for the National Retail Hardware Association (NRHA), where he played a key role as executive director in establishing the Home Improvement Research Institute (HIRI), which HCN is closely affiliated.

Additionally, Farnsworth has served in a VP capacity with Management Horizons, the market research and consulting division of PricewaterhouseCoopers.

The ProDealer Industry Summit, which is hosted jointly by HCN and the NLBMDA, will take place in Nashville, Tenn., Oct. 23-25 and will provide educational and networking opportunities for dealers, distributors, wholesalers and manufacturers.


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