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Behr Paints curates fall color trends with new products

Behr is launching its fall collection for 2014.

Behr Paints has launched 20 new paint colors within four mood-inspired themes as part of its 2014 Color Trends collection.

The palettes, meant to serve as inspiration and fulfill the diverse aesthetic choices of its customers, include resort-chic Seaside Harmony, industrial Urban Alternative, opulent Grand Reign and bookish Natural Avocation.

“Behr’s 2014 Color Trend palettes inspire consumers to express their passion through color,” said Erika Woelfel, director of color marketing for Behr Paints. “It’s an exciting opportunity to incorporate beautiful aspects of the world around us and each one of these trends offers a unique color palette.”

According to the company, design inspiration for the four palettes included sea glass, driftwood, filament light bulbs, jeweled colors, guilded frames, weathered maps and insect illustrations.

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