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Westminster, Mass.-based Aubuchon Hardware now carries Benjamin Moore paints, and prominently features the Aura line on its website hardwarestore.com.
The 130-store Northeast hardware chain used a Facebook post to announce the news. The company’s social media site also features a 30-second video, which details the training Aubuchon employees received from Benjamin Moore.
Aubuchon is combining the Benjamin Moore signage in stores, as well as incorporating the brand into its slogan: “Aubuchon Hardware and Benjamin Moore, they’ll fix you right up.”