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Alliance, True Value sign agreement

True Value Co. has signed a long-term agreement with Alliance Data Systems Corp. to create and manage turnkey private label, co-brand and commercial credit card programs.

The co-brand credit card program is Alliance Data's first Discover card product to utilize the Discover network and its millions of merchant locations. All credit card accounts will be consistent with Alliance Data's traditional credit quality standards.

The agreement will also offer a private-label credit card for consumers and a commercial card for small businesses that will be used exclusively at True Value stores.

Headquartered in Dallas, Alliance Data also provides transaction-based loyalty card and marketing solutions to employs nearly 9,000 associates at more than 50 locations worldwide. It is the parent company of Epsilon, a leading provider of multichannel, data-driven technologies and marketing services, and LoyaltyOne, which owns and operates the Air Miles reward program.


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